One of Jamie\u2019s key points is that sustainable wallet growth is no longer driven by incentives. Airdrops and points programs are often used to generate rapid attention. But according to him, these tactics rarely translate into long-term users. Instead, the focus should be on reducing product friction and simplifying onboarding.<\/p>\n
\n\u201cWhen users can transact without managing seed phrases or holding native gas tokens, adoption becomes more sustainable.\u201d<\/em><\/p>\n<\/blockquote>\nIn a utility-driven market, Jamie says, product design effectively becomes marketing.<\/p>\n
Marketing in Asia vs. the West reflects different user expectations<\/h2>\n
Another point Jamie raised is that crypto marketing strategies vary significantly by region.<\/p>\n
In Asia, adoption is closely tied to everyday financial use cases such as remittances, cross-border transfers, and stablecoin payments. As a result, communication tends to focus on speed, accessibility, and practical value.<\/p>\n
\n\u201cIn 2025, the region recorded a 69% year-over-year increase in on-chain value. That reflects strong grassroots usage.\u201d<\/em><\/p>\n<\/blockquote>\nIn Western markets, the situation is different. Regulatory clarity and institutional trust shape user expectations much more strongly.<\/p>\n
\n\u201cWith frameworks such as MiCA in Europe and new U.S. stablecoin legislation, users prioritize compliance, proof of reserves, and risk transparency.\u201d<\/em><\/p>\n<\/blockquote>\nDespite these differences, Jamie notes that the core requirement remains the same across regions: products must work reliably in real-world financial contexts.<\/p>\n
Data now underlies media credibility<\/h2>\n
At Bitget Wallet\u2019s scale, Jamie insists that media coverage can\u2019t rely on generic commentary. Journalists increasingly expect verifiable data that helps explain what is actually happening in the market.<\/p>\n
\n\u201cWe publish research reports based on on-chain analytics and user behavior trends, which allows reporters to reference measurable insights.\u201d<\/em><\/p>\n<\/blockquote>\nPer him, stories supported by real usage patterns \u2013 whether in transaction volume, adoption, or user growth \u2013 travel much further across the media ecosystem. This approach also changes how the team evaluates PR performance.<\/p>\n
\n\u201cWe prioritize tier-one mentions, analyst citations, and share of voice within strategic narratives. Secondary indicators include organic brand mentions, backlink authority, inbound media inquiries, and invitations to podcasts or research collaborations.\u201d<\/em><\/p>\n<\/blockquote>\nThe real signal, Jamie adds, appears when external analysts start referencing the company\u2019s data independently.<\/p>\n
Crypto markets now move with macro capital<\/h2>\n
Jamie also confirms that crypto\u2019s relationship with news has fundamentally changed. In earlier cycles, a single headline could move markets within hours. Today, price actions are increasingly shaped by macro capital flows, because<\/p>\n
\n\u201cCrypto has matured into a macro-sensitive asset class.\u201d<\/em><\/p>\n<\/blockquote>\nAs sector valuations reached multi-trillion-dollar levels, individual headlines naturally stopped carrying such influence.<\/p>\n
With nearly $44 billion flowing into Bitcoin ETFs in 2025, institutional capital now plays a structural role in the market. In this environment, narratives matter less than fundamentals.<\/p>\n
Utility is becoming crypto\u2019s growth model<\/h2>\n
Reflecting on the conversation, one pattern becomes clear: the crypto industry is gradually shifting away from narrative-driven growth toward functional adoption.<\/p>\n
Wallets are used not just for trading but for payments, transfers, and yield farming. Users expect reliability rather than explanations. And as institutional capital becomes a structural force, macro conditions are more important than short-term hype.<\/p>\n
In that environment, the logic of marketing changes as well.<\/p>\n
\n\u201cIf users don\u2019t need to understand the infrastructure behind the product, the marketing has done its job.\u201d<\/em><\/p>\n<\/blockquote>\n <\/p><\/div>\n
\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"As part of Outset PR\u2019s Web3 communications talks, the agency founder Mike Ermolaev recently spoke with Jamie Elkaleh, CMO of Bitget Wallet, about how marketing changes when a crypto wallet evolves from a trading tool into a broader financial interface.\u00a0 Summary Crypto marketing is moving towards utility-driven adoption, where product experience and real-world usability play […]<\/p>\n","protected":false},"author":5,"featured_media":18018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[23],"tags":[],"kronos_expire_date":[],"class_list":["post-18017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto"],"_links":{"self":[{"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/posts\/18017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/comments?post=18017"}],"version-history":[{"count":0,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/posts\/18017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/media\/18018"}],"wp:attachment":[{"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/media?parent=18017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/categories?post=18017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/tags?post=18017"},{"taxonomy":"kronos_expire_date","embeddable":true,"href":"https:\/\/cryptoted.net\/index.php\/wp-json\/wp\/v2\/kronos_expire_date?post=18017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/crypto.news\/app\/uploads\/2023\/12\/crypto-news-How-to-start-a-Crypto-Wallet-business-with-Merkeleon03.webp\")
<\/p>\n